On the 27th and 28th of November, I had a chance to be at the 4th edition of MIGS at Palais des Congrès de Montréal. I attended as a volunteer, helping set up the venue and giving each guest their proper badge. But in return I got to see some pretty interesting presentations and meet cool people!
So I saw, James Gwertzman of Popcap about casual games, he mostly talked about how casual games have more innovative business models than mainstream retail games. He talked about asian business models, where piracy drives the world of free games with micro-transaction upgrades and goodies.
Sam Rivello of Neopets had a presentation about Flash advergames. I think he might just have misjudged his crowd and quite a few people ended up leaving. The thing is, he was advising on how to convince your clients to get a game done on top of their regular web marketing ploy. Unfortunately, most attendees are game people who couldn’t care less about web marketing stuff like banners. Here is the post Sam did about the presentation on his blog.
Next post will be about Chris Hecker and Darius Kazemi’s presentation.